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URBAN DIVERSION
"Urban furniture"
ADVERTISING
YOU TALK ABOUT.
Urban diversion takes an everyday object and turns it into a medium in its own right. It's stealth art, visual hacking, a silent presence that attracts attention through its discrepancy.
People stop, film and comment. It's content born in the street, designed to live online too.
Ideal for injecting the unexpected into a campaign, generating duearned media, supporting a message, or anchoring a promise in the real world, it's a creative friction:
you twist what already exists to redirect attention.
VISIBILITY
An anomaly in the landscape.
Street furniture becomes a medium.
The message takes hold without warning.
IMPACT
A shift that captivates.
No explanation, just visual friction.
We notice, we capture, we share.
AGILITY
No structure, no permissions.
It's a matter of adapting what already exists to the terrain.
Simple to install, impossible to ignore.
RESONANCE
A gesture that intrigues, a format that lives. The public relays, comments and amplifies. It's earned media at its best.
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