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URBAN DIVERSION
CLEAN TAG
"Ephemeral tagging"
ADVERTISING
YOU TALK ABOUT.
It's a written message right on the pavement, in negative, like a secret
you discover. A furtive, organic and intriguing imprint.
No billboards, no visual pollution. Just a phrase, a logo
a discreet medium that's impossible to ignore.
Passers-by discover it on the ground, take photos of it, share it.
Perfect for arousing curiosity, as a campaign teaser, to create a sense of
mystery. As a rebound, to reconnect with the public, or as a signature, to
to be remembered without forcing the issue.
VISIBILITY
An anomaly in the landscape.
Street furniture becomes a medium.
The message takes hold without warning.
IMPACT
A shift that captivates.
No explanation, just visual friction.
We notice, we capture, we share.
AGILITY
No structure, no permissions.
It's a matter of adapting what already exists to the terrain.
Simple to install, impossible to ignore.
RESONANCE
A gesture that intrigues, a format that lives. The public relays, comments and amplifies. It's earned media at its best.
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